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Well, let’s first address a few common misconceptions around how to launch on Product Hunt. So how do you get featured? What’s the best way to leverage Product Hunt and get in front of their huge audience? In simple terms, that means a potential audience of millions of Product Hunt users waiting to see your product.

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It’s also worth mentioning that Product Hunt operates a healthy Twitter account as well as a regular newsletter – both of which serve as channels to signal boost the lucky products they choose to feature.Īll in all, for a free platform designed to help you share and promote your new products, that’s a pretty big deal. The many, many organic results past the first 100 will no doubt make up for that additional ~500k visits.įinally, Mert Aktas’ userguiding article on Product Hunt shows that in total, Product Hunt sees over 8 million monthly visits: Quite a considerable variance, but this is probably due to Ahrefs only looking at the top 100 organic search results. The figures above are just estimates for the top 100 organic search results they don’t account for additional non-organic traffic sources (so only represent a fraction of the total monthly traffic).īut, such traffic estimates are often just that – estimates – so let’s look at what SEMrush has to say: It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.” – Product Hunt, from their “about” pageĪccording to Ahrefs, Product Hunt sees an average monthly organic search traffic of about 575,000 visits. “Product Hunt surfaces the best new products, every day. Quick answer: Because they have a huge platform and are a go-to location for tech enthusiasts to geek out about new products. Let’s start with the basics, which often get taken for granted when it comes to deciding whether or not to launch on Product Hunt.

Key takeaways: How to have a successful Product Hunt launch.How to prepare for a Product Hunt launch (free checklist).Common misconceptions about Product Hunt launches.Here’s a breakdown of what I’ll be covering: The point of this article is to impart some of the lessons we’ve learned, from common myths and misconceptions, to what worked well for us (and what didn’t work so well). Others weren’t so great some garnered next to no traction and were essentially dead-on-arrival. Some of them were great successes, with multiple top 4 spots and a whole bunch of front-page features. We’ve shipped over 30 products on Product Hunt from podcasts, new Process Street feature launches, to whole product launches, to eBooks.

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Six years, a couple of relaunches, and a $12 million Series A on from that humble effort, Process Street has changed a fair bit. It was hunted (Product Hunt lingo for “promoted”) by Audrey Melnik of Funnel Ventures, didn’t even have a maker (another Product Hunt termin for the creators of a product), yet still found its way to the front page of Product Hunt. It got featured, but that was a different time when Product Hunt’s staff manually selected each product feature (these days Product Hunt claims that an automated algorithm decides). Way back in 2014, we first tried our hand at launching on Product Hunt with an early version of Process Street.

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